3 Ways to Make Sure Flowers Have Maximum Impact on Valentine’s Day

Professional ethicists tell us that doing “the right thing” isn’t so hard. It’s determining just which “the right thing” is that challenges even those with the best intentions. The “right thing” at Valentine’s Day is definitely romance.

Guys? Did you freeze in horror? Still with us?

Even into their forties, men can be uncertain about what romance actually looks like. It definitely looks like flowers. Valentine’s Day flowers of choice are, of course, roses. Adding certain elements to the flowers, however, ups the odds that this Valentine’s Day will be a successful one, and that the flower expense is justified by deeper meaning.

1. Include GENUINE Sentiment and Gratitude in Words and in the Card

For many men, pulling off authentic romance can be harder than dropping $100 for a spa gift or making reservations at an expensive restaurant. Women know that those kinds of gifts take about five minutes of planning and execution, however, and not a lot of thought.

Surveys have shown—definitively, guys—that what women want most on Valentine’s Day is to hear the words, “I love you.” Coming in at a close second are the words “thank you” for: caring for children so well, helping with the financial burden by working, helping to run the home, taking care of you, etc. You might want to jot down your own list. Rather than being crass or “lame,” taking the list out and reading it could even win you the desired response: tears! It shows you took the time to sit down and think of her.

Roses without an accompanying card expressing heartfelt sentiments fall a little short. Whether Hallmark makes a fortune from Valentine’s Day or not, the card has become indispensible.

Those who struggle to put their feelings into words do just as well using something penned by a professional. Just make sure to write the words in your own hand on the card. You get extra points for being able to explain why you chose the specific quote as well. Feel free to use one of the following or look up an even better one on www.bartleby.com.

  •   And when Love speaks, the voice of all the gods Makes heaven drowsy with the harmony - Shakespeare
  •   I saw and loved. – Edward Gibbon
  •   Love is often a fruit of marriage. - Jean Baptiste Moliere
  •   If I had a flower for every time I thought of you, I could walk in my garden forever. - Alfred Lord Tennyson
  •   Whoever lives true life, will love true love. - Elizabeth Barrett Browning
  •   The hunger for love is much more difficult to remove than the hunger for bread. - Mother Teresa
  •   And think not you can direct the course of love; For love, if it finds you worthy, directs your course. - Kahlil Gibran

2. Add a Romantic Story to Your Gift of Valentine’s Day Roses

Why have lovers used the rose for centuries to express their passion? Botanists and gardeners will tell you that it’s because roses can actually live up to two weeks after being cut, making the investment worthwhile. Curse those pragmatists! Come February, you’re all about romance! Adorn your rose arrangement this year with a story and ramp your Valentine’s Day gifts:

  •    According to Roman legend, the rose was once a woman. Exhausted by the pursuit of so many suitors, the beautiful Rhodanthe hid in the temple of her friend, the goddess Diana. Diana became jealous. When the suitors broke into the temple to be near Rhodanthe, Diana turned Rhodanthe into a rose and her suitors into thorns climbing toward her.  
  •    Cleopatra filled her chambers with layers of rose petals when expecting Marc Antony.  
  •    The French rose, Rosa galica Mundi, was named for King Henry II’s beloved mistress, the beautiful Rosamund. Jealous, Queen Eleanor of Aquitaine used her power to hunt Rosamund, forcing King Henry ultimately to hide Rosamund in a labyrinth near Oxford.  
  •     Less dramatic, but possibly more touching, French gardeners named the varieties they developed after their wives. Today, we can thank these sweet husbands for Madamne Testout, Madame Hardy and Madame Plantier, all rose varieties.  

Relate a few of these facts to the beloved recipient of your rose bouquet to deepen the experience!

3. Send Valentine’s Day Roses to Both Her Work and Home

Woman are romantic, sure, but heck if they aren’t competitive as well. Sending a beautiful bouquet of roses to your wife or girlfriend’s workplace on Valentine’s Day has three advantages. First, if you’ve never done it before, it will be a surprise. Second, the two-pronged approach demonstrates effort on your part. Finally, it reveals to her friends, coworkers and bosses the stability and passion in your relationship. Your beloved will come home, tickled and delighted, with stories of how the others cooed and went green with jealousy over your surprise delivery. That she is valued at home could even up her value in the eyes of co-workers as well. Two smaller bouquets may cost 50% more than your usual, single home delivery, but the rewards to your relationship multiply.

Maximizing the Impact of Valentine’s Day Roses

Renowned University of Washington psychology professor John Gottman has spent the last 40 years examining both successful and unsuccessful marriages. One of his central ideas is that successful relationships occur when partners lavish each other with, “lots of small positive things often.” These small things include statements like saying “thank you,” “I love you,” and “you’re amazing,” in all its different forms. It also includes doing Valentine’s Day up right—romantically. If you’ve found this information, your effort has qualified you as a romantic already!


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